How to Add a Link in bio on Instagram?

Created on 3 July, 2022Guide • 1 minutes read

It is common for content creators to use the term "link in bio" in order to let their audience know they can learn more

You've probably seen 'link in bio' throughout your favorite brands' product posts. What exactly does 'link in bio' mean? And should you get in on the action too?

What does “link in bio” mean?

"Link in bio" is the phrase creators use on Instagram and TikTok to inform their audiences that clicking the URL in their bio will lead them to more information.

It's easy to add a link to your Instagram bio. It's also easy to add a link to your TikTok profile. Once there, creators draw attention to the link by mentioning it in their posts.

It is rumored that putting a link in the bio will reduce engagement. So we did an experiment to test that. Spoiler: putting a link in the bio actually increased it.

One of six things are most often linked to in Instagram bios and TikTok bios:

  • Their website
  • Other social media profiles they have
  • The blog
  • The product page
  • An online store
  • All the above (more on this later).


How to put a link in your Instagram bio?

In just three simple steps, you can add a link to your Instagram bio.

1. Click ‘Edit profile’ at the top of your profile page

2. Enter your target URL (the link you want to promote) in the ‘Website’ box

3. Click ‘Submit’ at the bottom of the page

And, just like that, you’ve added a link to your Instagram Bio.

Quick tip! In case you don't see the link when you go back to your profile, you probably forgot to hit 'Submit' before leaving.

Best Link in bio Tool

Create a link in bio landing page with BioLinko

Using BioLinko you can create a simple landing page with multi-links from basic templates. It's free and pretty easy to use.

The free version gives you templates with some customisation options and a simple statistics interface so you can check your page's performance.

By upgrading to BioLinko Pro, you can remove BioLinko's logo and add more features and customisation options.

5 Link in bio tips to drive more traffic to your website

  1. You should highlight the most important links.
  2. Your links should match your goals.
  3. Don't hard sell, offer value.
  4. Make sure your bio link is short.
  5. Highlight your 'link in bio' with emojis.

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