Link in bio for podcasters

What should a podcaster put in their link in bio?

• The latest episode, playable. A player on the page gets more listens than a list of app logos.
• Every platform you are on: Spotify, Apple Podcasts, YouTube, and any others your listeners use.
• Sponsor offers and codes mentioned in episodes, so listeners can find them later.
• Guest applications and a contact for brands.
• Ways to support the show: tips, membership, merch or a newsletter.

Recommended podcast link in bio setup

Blocks, top to bottom:

1. Header with your show artwork and one line: “Weekly conversations with Indian founders. New episodes every Tuesday.”
2. Music block with the latest episode from Spotify (episode and show links both work), or an Audio block that plays an MP3 with cover art and a subtitle like “Ep. 48 · 52 min”.
3. Video block if you publish video episodes on YouTube.
4. Button row with your top three platforms, then Link buttons for the rest.
5. Coupon (Pro) blocks or Link buttons with this month's sponsor offers.
6. Form embed with a guest application form (Google Forms, Tally, Typeform or Jotform).
7. Booking (Pro) to let confirmed guests pick a recording slot on your Calendly or Cal.com.
8. Stats with real numbers, such as episodes published or countries reached, for sponsors.
9. Tip jar (Pro), or a Link to your membership page.
10. Email signup or a Discord or Telegram block for your listener community.
11. PDF viewer with your sponsor media kit, and a Contact form for brands.
12. Social icons.

Example page outline for a podcast

1. The Bootstrap Room. “Founders on building without VC money. New every Tuesday.”
2. Latest: Ep. 48 with a D2C founder (Spotify player)
3. [Spotify] [Apple Podcasts] [YouTube]
4. This month's sponsor: 20% off with code ROOM20
5. Want to be a guest? (application form)
6. Join the listener Discord · Get show notes by email
7. Sponsor the show (media kit PDF + contact form)

Tips for podcast link in bio pages

• Swap the player every episode. Paste the new episode link into the Music or Audio block on release day.
• Schedule releases (Pro). Set the new episode block to appear at your publish time.
• Keep old sponsor codes off the page. Expired codes frustrate listeners and annoy sponsors.
• Screen guests with good questions. Ask for their topic, why now, and links to past talks.
• Show sponsors your reach with your page analytics: visits, clicks and the countries your listeners come from. The Pro Audience map shows a live globe of visitor countries on the page itself.
• Add chapter links to YouTube episode descriptions with the YouTube Timestamp tool, and check your engagement rate before pitching sponsors.

QR codes for live shows, events and merch

Create a QR code of your page with the free QR Code Generator. Show it on screen at live recordings, print it on stickers, merch tags and conference badges, and put it on your sponsor deck. Everyone lands on the same page, which always has the latest episode at the top.

Can your podcast page show up on Google?

Published Biolinko pages are open to search engines by default. The page title and bio are used in search results, and ProfilePage structured data connects the page to your social profiles. List in directory adds it to the public directory and sitemap. Name the page after your show and it can appear when people search for the show name, although ranking is never guaranteed. You can turn on Hide from search engines in settings.

Where Biolinko is not the right fit for podcasters

• It is not a podcast host. It does not create an RSS feed or distribute episodes. Keep your host and link to it.
• No automatic episode list. You update the player block for each new episode.
• Payments use Razorpay, which onboards businesses in India. Shows elsewhere can link to their membership or tip platform.

Music, Audio, Video, Button row, Form embed and Email signup are free. Pro is $5/month (₹299 in India).

Frequently asked questions