How to Make a Media Kit (Free Template for Creators)

What is the quickest way to make a media kit?

Open the free media kit generator, fill in your name, niche, platforms, numbers and rates, and download your kit. No design skills and no sign-up needed.

Before you start, collect your numbers from Instagram Insights, TikTok Analytics or YouTube Studio, and work out your engagement rate with the engagement rate calculator.

What should I put in a media kit?

Photo, name and one-line niche: “Priya Nair · Budget travel in South India”.
Short bio: 2 to 3 sentences about what you make and who it is for. Stuck? Try the bio generator.
Platforms and followers: one line per platform, with your handle.
Engagement: average engagement rate, average views per Reel or video, and the date range.
Audience: top countries or cities, age range and gender split from your insights.
Past work: brand names, or results like “2,300 link clicks in 48 hours”.
Services and rates: a Reel, a story set, a YouTube integration, a bundle. “Rates from” is fine if you prefer to negotiate.
Contact: email, WhatsApp and a link to your link in bio page.

A simple one-page media kit template

Section	Example
Header	Photo · Priya Nair · Budget travel in South India
About	I help students and young professionals travel South India for under ₹2,000 a day.
Numbers	Instagram 18.4K · YouTube 6.1K · Avg. engagement 4.2% (last 90 days)
Audience	72% aged 18-34 · Top cities: Bengaluru, Chennai, Kochi
Past work	Two hostel chains, one travel backpack brand
Services	Reel ₹X · Story set (3) ₹Y · Reel + stories bundle ₹Z
Contact	email · WhatsApp · biolinko.me/priya

The example creator and numbers above are made up to show the layout. Use your own.

Can small creators make a media kit?

Yes, and you should. Brands work with nano and micro creators because their audiences are often more engaged. With a small following:

Lead with engagement and niche, not follower count.
Show results, even unpaid ones: “My review of a local café got 140 saves.”
Offer packages that are easy to say yes to, like one Reel plus three stories.
Keep it to one page. Busy marketing teams skim.

How do I share my media kit?

Attach the PDF when you email a brand, and paste the key numbers in the email body too.
Upload it to your link in bio page so brands can find it themselves. On Biolinko use a PDF or file block labelled “Media kit”, next to a contact form or email button.
Update the numbers every month or two. Old numbers look worse than small ones.

Your link in bio page also gives you a number brands love: link clicks. Biolinko shows views, clicks and click-through rate for every link, free. Make your page and add the click numbers to your next kit.

Frequently asked questions

What should be in an influencer media kit?

A short bio, follower counts per platform, engagement rate, audience details, past collaborations or results, services with rates, and contact details.

Is there a free media kit template?

Yes. The free media kit generator lets you fill in your details and download a ready kit.

How long should a media kit be?

One page is ideal, two at most. Brands skim, so put your numbers and niche at the top.

Should I put my rates in my media kit?

It helps filter out brands that cannot afford you. If you prefer to negotiate, write “rates from” or “rates on request”.

Do I need a media kit with 1,000 followers?

It helps. A simple kit that shows your niche, engagement and audience makes you look professional at any size.

How do I calculate engagement rate for my media kit?

Add likes, comments, saves and shares, divide by followers and multiply by 100, averaged over recent posts. The engagement rate calculator does it for you.

What format should a media kit be in?

PDF is the safest because it looks the same everywhere. A link to the PDF on your link in bio page works well too.